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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new ... Niches In Direct Response Marketing? This session discussion is about the new niches in direct response ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
he was at National Liberty. He has worked in the direct response area since 1980. And I am Brad Smith from ... agent-sold product, but our involvement was to include a direct response product. I remember the beginnings of ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance